The result is adobeairstream.com the first online arts and culture daily magazine for the Southwest.

I have fully strategized the publication and its marketing. Managed, assigned, and created the content. Hired and employed some of the best national arts writers to contribute on: Contemporary visual art, design, film, music, stages, green energy, and that macro term, “culture.”

This multiple-destination publication covering arts in Santa Fe, Denver, Austin, Dallas, Marfa, Aspen and Albuquerque, has become known as a successful new media site that has weathered the Recession and is now set for a long future in our rich content niche.

Our new A2 multimedia channel includes a dedicated audio podcast and video programming.

“How good is the user experience on my site?” is a question we ask daily. Will s/he keep coming back to see/read/hear our stories? And: how can we improve, to stay ahead of the competition?

These are the precise sorts of purposeful questions I urge upon entities endeavoring to improve their new-media profile and offerings. To this end I am offering integrated consulting services that span content strategy, blog and website development and implementation, new media marketing, and development of print-on-demand products to serve different audiences.