On Twitter last week one of the clear places to be was hashtag #social good as Mashable and the UN were among the organizations (along with 92d Street Y) putting on the Social Good Summit.
“New technology and media are changing the world,” is a key part of SGS’s marketing promotion. Livestrong CEO Lance Armstrong was there talking about putting on a yellow ribbon to imagine a day without cancer. The country of Myanmar (one of the poorest. most repressive places on the globe) had a lot of livestream attendance. Just look at these numbers: Mashable says that while 1,700 living-breathing people attended, more than 30,000 (30,000!) live-streamed the event from across the world. Richard Gere showed up (on Tibet). And Mark’s sister Randi Zuckerberg talked about malaria; ending it. While 30k people represent just about about 1% of Mashable’s total 2.5m followers this is still a heady success story for any conference – esp. one with “social good” in the title. Matter of fact, I find myself right now working on a (count’em) 4000-word cover story for the Santa Fe Reporter for October 19th, so I was trawling the “social good” hashtags this afternoon. Factoid: We the people gave in the reach-into-the-pocket way to US philanthropies last year to the tune of $300 billion. The arts, my bailiwick, saw roughly $33 billion of that. While we all know pots of federal and state funding are shrinking from an already anoxeric size, wow, social good and technology. Mashable’s new media conf happens in New York November 10.
For more the Mashable YouTube channel is the spot:
http://www.youtube.com/mashable#p/a/u/0/-Nobp3n6FHU
