Marian Salzman, Euro RSCG PR
Euro RSCG PR, New York
As a freelance writer and researcher for the CEO of this global PR brand, I have conducted white-paper research for such things as Marian Salzman’s global trend-reports, published every December to forecast the leading consumer trends of the coming year. I have also been involved in research on such trends as online dating, and the rise of hyper-local. This experience has been essential in painting for me a full picture of the importance of social research and storytelling in crafting the appearance, position, and message of any brand.
santa fe international folk art market, santa fe
I pitched national and international media outlets as a project assistant to Clare Hertel Communications in the lead-up to the 2011 Santa Fe International Folk Art Market. Successful angles included Mentor to Market, a pilot project in which women executives of the Belizean Grove mentored multiple-year market participants, women entrepreneurs many of whom lead handmaking-craft cooperatives, to NPR: as well as The Arts of Survival, a Museum of International Folk Art exhibit that coincided with the Folk Art Market weekend opening, to Los Angeles Times. Additional placements included The Alibi.
jeff harnar award symposium moderator (2009)
Contemporary Architecture as Hot Topic
Planned, strategized and moderated a symposium of nine international, regional and local architects for the 2009 Jeff Harnar Award for Architecture Symposium, delivered at the new campus of Thornburg Investment Management, Santa Fe. Under contract to Thornburg and the Award for Architecture, I conceived of the program, pre-interviewed the architects, created collateral video and audio recordings, and conducted the symposium in April 2009. See this link.
SPECIAL EVENTS for Adobeairstream.com have included:
Presentations to SITE Santa Fe Foundation Council;
Opening, with AXLE Contemporary; of Noisefold, a co-branded event at SITE Santa Fe in August 2011 that brought in 400 people on a Friday night. Events marketing and social media have been critical strategies to building our niche in the crowded yet impact-rich field of cultural media. We have been insistent on pushing our message and story through a powerful combination of image plus text that lets us expand our message in print materials and in the multimedia sections of the web magazine, and compress it with no loss of impact on Facebook and other social media sites. Organic Facebook monthly growth has averaged 15%.
PDFs: AdobeAirstream 2011 Media Kit AdobeAirstream 2010 Mailer AdobeAirstream Launch Brochure Samples