Experience
CEO and FOUNDER/editor in chief. adobeairstream.com llc AUGUST 2008 -
Conceived, created, launched and run the daily operations of the Rocky Mountain West’s first online arts and culture magazine. Supervise, assign and edit more than 10 award-winning contributors in 6 cities- and strategize daily multimedia content about art, design, film, music, theater, media and green lifestyle. Developed the first website on Joomla and launched a redesigned customized website on WordPress. Strategized the company’s brand development. Conduct SEO, social media and email marketing blast campaigns that has driven audiences to 1 million hits a month.
MEDIA CONSULTANT & writer. EURO RSCG PR, NEW YORK . 2010-2011
Telecommuted as a special projects writer for the in-house editorial and creative department of this global PR company that conducts trend reporting in blogs, social media, and white paper research and development.
PROJECT: CLARE HERTEL COMMUNICATIONS, SANTA FE. 2011.
Placed a series of media pitches in major national media including Los Angeles Times and NPR for the public relations expert-consultant to Santa Fe International Folk Art Market, held annually in July.
PROJECT: MOLECULE DESIGN. SANTA FE. 2011.
Strategizing new media marketing for an upscale furniture and design retailer.
EDITOR IN CHIEF, SANTA FE TREND, December 2006-August 2008 (2 years, 9 months)
Became editor in chief of Santa Fe’s architecture/design and art magazine. Updated and modernized the brand into an international media outlet capitalizing on the strengths of Santa Fe in art, design and lifestyle. Supervised the art director, copy chief and freelance writers; worked with the publisher to strategize the mix of editorial contents.
CHIEF ARTS WRITER, SANTA FE NEW MEXICAN NEWSPAPER, 1999-2001 (2 years)
Invented investigative arts journalism and created series about art-world controversies including the Georgia O’Keeffe fake watercolors. In 2000 was awarded the Associated Press prize for investigative reporting in New Mexico.
FREELANCE writer, 2001-2006 (5 years)
Working as a writer and art critic, and investigative reporter from Santa Fe, my clients and publication credits included: The New York Times; Artforum; Art&Auction; Metalsmith; American Craft; Departures; Santa Fean magazine. I also taught one class per semester in either Art Since 1945 or Contemporary Art Issues at College of Santa Fe from 2000-2004.
CONSULTING Communications and Media Contracts, 1993-2009 (16 years)
Prevent Child Abuse! Santa Fe. Program Director ran communications strategies for Santa Fe-based nonprofit 1993-1995;
Albuquerque Office of Child Development. Innovated after-school arts program at ArtStreet, that became a model program for extending government-funded services to children outside the scope of the funding using an innovative public-private partnership; 1995-1997;
New Mexico Crafts Council. 1997. Brand-developed first brand identity for a group of small business New Mexico craftspeople.
Other clients have included: DESIGN WEEK Santa Fe and SITE Santa Fe.
EDITOR AND WRITER, New York, NY, 1982-1993 (11 years)
I worked at Macmillan Publishing Co., Fairchild Publications, was editor in chief of a Capital Cities/ABC title; freelanced widely in fashion and culture journalism; and consulted to media startups including Mens’ Journal.
Education
Wesleyan University, Middletown, CT. Bachelor of arts in English 1982
Northwestern University, Evanston, IL. Master of science in Journalism 1987
Honors
Evaluator, The Creative Capital|Andy Warhol Foundation Arts Writers’ Grants, blogs, 2010
Award, Investigative Journalism (Arts reporting/Santa Fe New Mexican), Associated Press, 2000
Award, Publication Redesign (American Jewelry Magazine, New York), National Association of Business Press Editors, 1990